Services built around one
connected supply chain

MiniCity (Hongkong) Co., Limited operates eight business lines — wholesale and retail of trendy toys, figurines, cultural and creative gifts and home ornaments; cultural and creative product design; business information consultation; import and export of goods and technology; and general trade — unified by the MiniCity Management App.

Core Business

The eight lines we run

Each line stands on its own; together they cover the full journey of a collectible or cultural and creative product — from the first sketch to the customer's doorstep.

Trendy Toys & Figurines

Wholesale and retail of trendy toys and figurines. We buy seasonal drops, blind-box series and collector editions, then run them through our own distribution network to retailers, gift shops and online channels.

Wholesale · Retail

Cultural & Creative Gifts

Wholesale and retail of cultural and creative gifts — festival collections, museum partnerships, corporate gifting programmes and licensed merchandise, all developed around a clear cultural story.

Gifting · Licensing

Home Ornaments

Wholesale and retail of home ornaments and decorative objects. Figurines, desk companions and shelf pieces chosen to travel well, price competitively and sit naturally in modern interiors.

Decor · Collecting

Cultural & Creative Product Design

An in-house studio that takes a cultural or creative concept from moodboard to manufacturable product — form, colour, packaging, and a retail storyboard the sales team can use on day one.

Concept · Production

Business Information Consultation

Business information consultation for brands and retailers: category sizing, channel mapping, price benchmarking, seasonal calendars and the market reports behind them — delivered as a subscription in the Management App.

Insights · Strategy

Import & Export of Goods & Technology

Import and export of goods and technology handled end to end — supplier onboarding, quality inspection, documentation, customs clearance, freight booking and delivery confirmation across our partner lanes.

Logistics · Customs

General Trade & Distribution

General trade (excluding regulated businesses such as finance, insurance and lending), including wholesale distribution, channel development and long-term stock programmes for business customers.

Distribution · Channel

MiniCity Management App

Published on Google Play and the Apple App Store as a first-class business integration — real-time orders, inventory, supply chain tracking, consulting dashboard, product design workflow and wholesale/retail management in one place.

iOS · Android
MiniCity Management App order and inventory screen
MiniCity Management App supply chain dashboard
Mobile Management App

Every business line, one mobile app

The MiniCity Management App integrates the full scope of our operations into a single mobile workflow. It is released on Google Play and the Apple App Store, so distributors, retailers and internal teams all work from the same live data — no spreadsheets, no forwarded screenshots.

Real-time ordersPlace, confirm and track wholesale and retail orders as they happen.
Inventory managementStock on hand for toys, figurines, gifts and home ornaments, by SKU and warehouse.
Supply chain trackingImport and export shipments, documents and milestones in a single timeline.
Consulting dashboardBusiness information consultation reports and market data, updated on the move.
Design collaborationReview cultural and creative product designs, samples and sign-offs with your team.
Wholesale & retail managementManage channels, pricing tiers, promotions and channel partners.
How We Work

Six steps from idea to shelf

Brief & Insight

We start with your target shelf, audience and price band, backed by our business information consultation data.

Design & Sample

Our cultural and creative design team develops concepts and prototypes, sharing progress in the Management App.

Source & Inspect

We vet makers, negotiate terms and run quality inspection before a single unit leaves the factory.

Trade & Ship

Import and export of goods and technology is handled with full documentation and customs support.

Distribute

General trade distribution places the range in retail, gift and online channels across our partner markets.

Manage & Grow

Orders, inventory and supply chain run from the app, while we feed performance data back into the next cycle.

FAQ

Questions we hear often

We are engaged in the wholesale and retail of trendy toys, figurines, cultural and creative gifts and home ornaments, alongside cultural and creative product design, business information consultation, import and export of goods and technology, and general trade (excluding regulated businesses such as finance, insurance and lending).
Yes. The MiniCity Management App is released for Android on Google Play and for iOS on the Apple App Store, with feature parity across both. Contact our business support team at support@manchengcw.com to receive your store access link.
Yes. Import and export of goods and technology is a core business line — we manage documentation, customs clearance, consolidation and freight handover, and every milestone is visible in the Management App supply chain timeline.
Absolutely. Our cultural and creative product design team takes briefs from concept through prototype to production-ready spec, and we can then manufacture, trade and distribute the finished range for you.
Our base is Kwai Chung, Hong Kong, and we serve partners across Asia, Europe, North America and other markets, subject to applicable trade controls and export compliance requirements.
Email our business support team at support@manchengcw.com, or write to our key accounts contact at chengxing@manchengcw.com. Our office is at E8 ROOM 1207, 12/F, BLOCK 2, GOLDEN IND BLDG, 16-26 KWAI TAK ST, KWAI CHUNG, HONG KONG.

Let's scope your next range

Share your category, target market and timeline — our team will come back with a sourcing, design and distribution proposal, plus access to the MiniCity Management App.